Caliva BRAND

I started working with Caliva in the early days of their brand, to help develop their brand and packaging. At the time, they only had a very small product line and logo. I worked with their Brand Manager to develop a language for their products that was inviting and fun. This also coincided with California legalizing recreational marijuana, so we wanted to create a line of products and marketing that weren’t intimidating to those exploring cannabis for the first time.